Since 1994, Franco Pianegonda is a leader of design whose creative genius is radically changing the rules of luxury jewelry around the world.  His creations combine the ancient traditions of Italian innovation with leading edge fashion, style and production techniques.

He creates jewels with instinct and passion for persons who, like him, consider personal freedom and expressing freedom to be key values of life.

Franco reinterprets the concept of luxury of the 21st century through design, creativity, innovation, quality and natural materials.  He is carrying "Designed in Italy" to a new level with jewels that are powerful, unique and easily recognizable.